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Turn Your Retail Store Into A More Profitable
Business . . . Starting Today!
Gain access to the most comprehensive online resource for independent retail store owners and managers who want to build a more profitable and successful business. Find manuals, forms, spreadsheets, tactics, and strategies created by experienced independent retailers to help you attract new customers without going broke, buy inventory at better pricing, increase sales, reduce your overhead costs, organize your business, and successfully compete with the big-box stores and mega-chains.
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DOWNLOAD: Retail Store Employee Handbook
Having a well-written and complete Retail Store Employee Handbook is vital to the success and safety of your retail business. Use this template to create one of the most important documents for any retail store. Put into writing your retail store's policies and procedures so that your employees know what to expect from . . . more >>
How to Double The Response Rate on Your Direct Mail While Cutting Costs in Half
Many successful independent retail store owners rely heavily on direct marketing. If you do enough of it your costs can quickly add up. Learn key steps you can take to double your "bang for the buck" by both increasing the number of customers who respond to your direct mail while reducing your overall direct mail marketing spend . . . more >>
Retail Inventory Buying Guide: How and Where to Buy Merchandise For Your Store
Retail business owners have many options when buying merchandise for their stores - manufacturers, wholesalers, distributors, buying services, buying groups, and more. Who should you buy from? Where can you get the best pricing and terms? Use our retail store inventory buying guide to learn proven buying strategies . . . more >>
How to Build and Manage Your Most Valuable Asset - Your Customer List
Your customer list - your database that contains names, addresses, and email addresses of your customers - is the most important tool in your marketing arsenal. With it you can cost effectively reach your existing customers and keep them loyal to your store, regardless of what your competitors do. Learn the best ways to build a rock solid customer base for your business that the mega-chains and big-box retailers cannot penetrate . . . more >>
How to Avoid Costly Newspaper Advertising Mistakes
Make a mistake with newspaper advertising and you'll quickly pour your ad budget down the drain and be left without any new customer traffic. Get it right and you can reach new customers at relatively low cost. Learn the do's and don'ts of newspaper advertising all independent retailers need to know . . . more >>
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Why It's Vital To Your Profitability To Know Your Retail Sales Conversion Rate
Guessing how well you convert shoppers into buyers is no way to run a successful business. Learn how successful independent retailers measure their conversion rates and then use their findings to develop effective advertising campaigns, improve their sales training and merchandising strategies, and optimize their staffing coverage . . . more >>
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Retail Store Direct Mail & Email Marketing ROI Calculator
Every retailer needs to know whether or not their email marketing campaigns and direct mail campaigns achieved acceptable results. Use the Retail Store Direct Mail and Email Marketing Return On Investment Calculator to quickly and accurately determine the success of these marketing campaigns. . . . more >>
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How You Can Tell if Your Advertising is Really Working
Being able to accurately judge the effectiveness of each of your advertising campaigns is critical for your store to be profitable. You need to know what types of media work best for your business and which ones give you little return. Learn practical ways you can measure effectively how successful your advertising really is . . . more >>
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DOWNLOAD: Retail Store Competition Shop Analysis
Knowing your competitors' pricing, brands carried, sales promotions, and selling strategies is vital for independent retailers. Knowing this information will allow you to set better prices, choose appropriate inventory, schedule sales promotions, and emphasize certain aspects of your store's operation. Use the Retail Store Shop Analysis form to help you manage your findings and compare them to how you run your store. . . . more >>
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DOWNLOAD: Retail Store Telephone Answering Procedures
Your store spends a fortune on advertising and marketing. If your staff is "winging it" when they answer the phone, then you're pouring money down the drain. Use the Retail Store Telephone Answering Procedures to put in place an effective script to help your staff convince the caller to come into your store and buy . . . more >>
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DOWNLOAD: Retail Employee Interview Rating Form
Independent retailers cannot afford to make a bad hiring decision. Bad personnel decisions result in customers shopping elsewhere, unneccessary headaches for your management, and a less desireable environment for your employees to work in. Use the Retail Employee Interview Rating Form to record your observations and thoughts as you interview job applicants so that you hire the right employee for the job. . . . more >>
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How to Make Special Orders a Goldmine for Your Retail Store
Special orders are for many store owners one of the most profitable items they sell. In fact, for many retail businesses, special orders account for close to 20% of income. Learn proven ways to turn your special orders into a significant profit center for your business . . . more >>
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How to Turn First Time Customers into Repeat Customers
Acquiring new customers is expensive - and that's assuming you can find enough of them. It's crucial to your store's success to get new customers to like your store and want to shop there in the future. Learn ways you can get your first time customers to return to your store to buy from you again and again. . . . more >>
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How to Increase Your Retail Store Traffic Using Variable Pricing
Many successful retailers use variable pricing to drive store traffic and establish themselves in consumers' minds as a low price retailer. Learn how you can use variable pricing to attract new customers, be known as the low price leader in your market, and still maintain your profit margins . . . more >>
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Which Retail Price Promotion is Best for Your Store?
Once you decide to run a sale, you next need to determine what type of sale pricing promotion to use. Some promotions work better with certain types of stores. Learn the 7 most common sale pricing strategies and how you can use them in your store . . . more >>
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Here's what our members are saying ...
"I'm happy to have found your website. We control our costs very carefully, and I have to say that your site is one cost we don't mind having, since we learn so much. Thanks again!"
George Zeigler The Spoke Shop
Ft. Lauderdale, FL
"What a great resource for small retailers like myself. I have found the downloads to be particularly useful."
Lois Braun Fashion Boutique Plus
Columbus, Ohio
"I'm so glad to have found your site. I've implemented several of the marketing ideas and am getting more new customers. I couldn't be happier."
Donna Evers Donna's Unique Gifts
Colorado Springs, CO
"Your website helped me get better pricing when buying. Now I'm looking to lower my overhead costs. I can't thank you enough."
Kelly Webster The Lamp and Clock Store
Schaumburg, IL |
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