Resources for retail store owners, including forms, manuals, handbooks, spreadsheets, tactics, and strategies to help independent retailers successfully run their retail businesses and thrive against the competition.
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Turn Your Retail Store Into A More Profitable Business . . . Starting Today!

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Find manuals, forms, spreadsheets, tactics, and strategies created by experienced independent retailers to help you
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Resources For Retail Shop Owners
DOWNLOAD: Retail Store Employee HandbookDOWNLOAD: Retail Store Employee Handbook
Having a well-written and complete Retail Store Employee Handbook is vital to the success and safety of your retail business. Use this template to create one of the most important documents for any retail store. Put into writing your retail store's policies and procedures so that your employees know what to expect from . . . more >>

How to Double The Response Rate on Your Direct Mail While Cutting Costs in HalfHow to Double The Response Rate on Your Direct Mail While Cutting Costs in Half
Many successful independent retail store owners rely heavily on direct marketing. If you do enough of it your costs can quickly add up. Learn key steps you can take to double your "bang for the buck" by both increasing the number of customers who respond to your direct mail while reducing your overall direct mail marketing spend . . . more >>

Retail Inventory Buying Guide: How and Where to Buy Merchandise For Your StoreRetail Inventory Buying Guide: How and Where to Buy Merchandise For Your Store
Retail business owners have many options when buying merchandise for their stores - manufacturers, wholesalers, distributors, buying services, buying groups, and more. Who should you buy from? Where can you get the best pricing and terms? Use our retail store inventory buying guide to learn proven buying strategies . . . more >>

How to Build and Manage Your Most Valuable Asset - Your Customer ListHow to Build and Manage Your Most Valuable Asset - Your Customer List
Your customer list - your database that contains names, addresses, and email addresses of your customers - is the most important tool in your marketing arsenal. With it you can cost effectively reach your existing customers and keep them loyal to your store, regardless of what your competitors do. Learn the best ways to build a rock solid customer base for your business that the mega-chains and big-box retailers cannot penetrate . . . more >>

How to Avoid Costly Newspaper Advertising  MistakesHow to Avoid Costly Newspaper Advertising Mistakes
Make a mistake with newspaper advertising and you'll quickly pour your ad budget down the drain and be left without any new customer traffic. Get it right and you can reach new customers at relatively low cost. Learn the do's and don'ts of newspaper advertising all independent retailers need to know . . . more >>


 

Why You Absolutely Must Not Cut Your Retail Store Marketing Spending During a Slow Economy
Your marketing in the lifeblood of your business. Without customers, your store has no reason to exist. Retail store owners who view marketing as a cost to be trimmed are being very short sighted and jeopardize the survival of their business. . . . more >>
KEY NUMBERS: Retail Industry Advertising to Sales Ratios for Calculating Your Advertising Spend
KEY NUMBERS: Retail Industry Advertising to Sales Ratios for Calculating Your Advertising Spend Do you know what percentage of sales your store should spend on advertising? Would you like to know what percentage other stores in your retail niche spend annually on their advertising? Use our list of retail advertising to sales ratios to see where your store stacks up . . . more >>
Why It's Vital To Your Profitability To Know Your Retail Sales Conversion Rate
Why It's Vital To Your Profitability To Know Your Retail Sales Conversion Rate Guessing how well you convert shoppers into buyers is no way to run a successful business. Learn how successful independent retailers measure their conversion rates and then use their findings to develop effective advertising campaigns, improve their sales training and merchandising strategies, and optimize their staffing coverage . . . more >>
How to Increase Your Retail Store Traffic Using Coupon Pack Mailers
How to Increase Your Retail Store Traffic Using Coupon Pack Mailers Attracting new customers at low cost is the number one challenge for most independent retail store owners. Learn how some successful retailers are using coupon pack mailers to drive targeted, trackable, and low cost store traffic . . . more >>
Lower Your Buying Costs: Successful Tactics for Getting the Best Price When Buying
Lower Your Buying Costs: Successful Tactics for Getting the Best Price When Buying Whether you are buying from a distibutor, the manufacturer, an importer, or a wholesaler, you will be doing business with a sales representative. Learn the exact questions to ask your rep in order to unlock better pricing and terms, get access to off-price merchandise, obtain co-op advertising, and more . . . more >>
PROFIT MAKING STRATEGY: Reduce Your Overhead Expenses by Joining a Retail Store Merchant Association
Bankcard processing fees and insurance premiums are only a small part of the cost of doing business, but they can account for a major portion of your expenses. Learn how joining a retail store merchant association may be the wisest move you can make in reducing your store's overhead and adding to your bottom line . . . more >>
PROFIT MAKING STRATEGY: How To Increase Sales And Profits by Bundling Products
PROFIT MAKING STRATEGY: How To Increase Sales And Profits by Bundling Products To increase store sales, you can either get more customers, or get each customer to buy more. One very effective way to get them to buy more is by bundling like products into a "package price". Learn how successful retailers are using bundling to increase the amount of sales made per customer . . . more >>
Retail Store Direct Mail & Email Marketing ROI Calculator
Every retailer needs to know whether or not their email marketing campaigns and direct mail campaigns achieved acceptable results. Use the Retail Store Direct Mail and Email Marketing Return On Investment Calculator to quickly and accurately determine the success of these marketing campaigns. . . . more >>
How You Can Tell if Your Advertising is Really Working
How You Can Tell if Your Advertising is Really Working Being able to accurately judge the effectiveness of each of your advertising campaigns is critical for your store to be profitable. You need to know what types of media work best for your business and which ones give you little return. Learn practical ways you can measure effectively how successful your advertising really is . . . more >>

DOWNLOAD: Retail Store Competition Shop Analysis
DOWNLOAD: Retail Store Competition Shop Analysis Knowing your competitors' pricing, brands carried, sales promotions, and selling strategies is vital for independent retailers. Knowing this information will allow you to set better prices, choose appropriate inventory, schedule sales promotions, and emphasize certain aspects of your store's operation. Use the Retail Store Shop Analysis form to help you manage your findings and compare them to how you run your store. . . . more >>
DOWNLOAD: Retail Store Telephone Answering Procedures
DOWNLOAD: Retail Store Telephone Answering Procedures Your store spends a fortune on advertising and marketing. If your staff is "winging it" when they answer the phone, then you're pouring money down the drain. Use the Retail Store Telephone Answering Procedures to put in place an effective script to help your staff convince the caller to come into your store and buy . . . more >>
SMART RETAILER'S SECRET: How Counting Customers Can Help You Add Sales and Profits to Your Retail Business
SMART RETAILER'S SECRET: How Counting Customers Can Help You Add Sales and Profits to Your Retail Business Knowing how many customers shop with you monthly, daily, and even hourly allows you to make informed decisions on how effective your advertising and promotions are and whether or not you are over-staffed or under-staffed at certain times. Learn how you can implement a simple system for measuring customer flow that will . . . more >>
DOWNLOAD: Retail Employee Interview Rating Form
Independent retailers cannot afford to make a bad hiring decision. Bad personnel decisions result in customers shopping elsewhere, unneccessary headaches for your management, and a less desireable environment for your employees to work in. Use the Retail Employee Interview Rating Form to record your observations and thoughts as you interview job applicants so that you hire the right employee for the job. . . . more >>
How to Make Special Orders a Goldmine for Your Retail Store
How to Make Special Orders a Goldmine for Your Retail Store Special orders are for many store owners one of the most profitable items they sell. In fact, for many retail businesses, special orders account for close to 20% of income. Learn proven ways to turn your special orders into a significant profit center for your business . . . more >>
How to Turn First Time Customers into Repeat Customers
How to Turn First Time Customers into Repeat Customers Acquiring new customers is expensive - and that's assuming you can find enough of them. It's crucial to your store's success to get new customers to like your store and want to shop there in the future. Learn ways you can get your first time customers to return to your store to buy from you again and again. . . . more >>
How to Increase Your Retail Store Traffic Using Variable Pricing
How to Increase Your Retail Store Traffic Using Variable Pricing Many successful retailers use variable pricing to drive store traffic and establish themselves in consumers' minds as a low price retailer. Learn how you can use variable pricing to attract new customers, be known as the low price leader in your market, and still maintain your profit margins . . . more >>
Retail Store Promotions: Choosing The Right Price When Running A Sale
Once you decide to run a sale, you next need to determine what type of sale pricing promotion to use. Some promotions work better with certain types of stores. Learn the 7 most common sale pricing strategies and how you can use them in your store . . . more >>
Which Retail Price Promotion is Best for Your Store?
Which Retail Price Promotion is Best for Your Store? Once you decide to run a sale, you next need to determine what type of sale pricing promotion to use. Some promotions work better with certain types of stores. Learn the 7 most common sale pricing strategies and how you can use them in your store . . . more >>
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