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How to Build and Manage Your Most Valuable Asset - Your Customer List

Your customer list - your database that contains names, addresses, and email addresses of your customers - is the most important tool in your marketing arsenal. With it you can cost effectively reach your existing customers and keep them loyal to your store, regardless of what your competitors do. Learn the best ways to build a rock solid customer base for your business that the mega-chains and big-box retailers cannot penetrate . . . (to read the remainder of this article, please log in below.)
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