Joe Reuth is dedicated to helping independent retail store owners who want practical advice on how to attract more customers cost effectively, improve their sales, and put into place business management practices so that they can build a more profitable and valuable retail business.

As a successful independent retail store owner, Joe knows the challenges facing other independent retail store owners. He can help you carve out and grow your retail niche in spite of the mega-chains and big-box retailers doing everything they can to drive you out of business.

Joe is founder and president of RetailBusinessOwner.com. He has a diverse 20 year career in the retail and travel industries where he learned strategies on how to attract customers cost effectively, how to get customers to buy, and most importantly, how to run a profitable business.

His business philosophy is simple: find others who are doing well in any area, find out exactly what they are doing, and then do the same things. If you do the same things they are doing to be successful, you will get the same or similar results.

This same strategy is applicable to all retail business owners - find out what other successful independent retailers are doing to get results, and then do the same things. Use RetailBusinessOwner.com as your resource for acquiring proven and tested insight and business tools used by other successful independent retailers.

Joe began his retail career during college when he worked at an electronics chain retailer. Within a few years of earning his degree, he decided he wanted to call his own shots and opened his own retail store, a specialty gift shop retail store. As owner, manager, and primary employee, he learned what independent retail store owners should do when running their business. Just as importantly, he also learned what retail store owners should not do.

After selling his specialty gift shop store, Joe entered the furniture industry. He held positions as a store manager, district manager, and manufacturer's representative. Along the way, he increased his knowledge of customer acquisition strategies and the operational and financial management of retail stores.

He then joined the travel industry where he was VP and head of sales for one of the largest travel agencies in the U.S. During his six years there company sales increased from $2 million a year to over $500 million a year. During this time frame he added to his knowledge base of marketing, sales, and human resource management.

Joe is also co-owner of a lawn and garden center in Texas. In addition to being an independent retail business owner, Joe also is founder and publisher of RetailBusinessOwner.com, where he has created extensive resources designed specifically for independent retail owners to help them put easy to implement marketing, operations, and financial systems in place so that they can run their stores successfully, and most important, profitably.