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  Retail Store Marketing
Retail Store Marketing: Attracting More Customers to Your Retail Store

If you're like most retail business owners, your NUMBER ONE PROBLEM is getting enough customers.

If your existing retail store marketing strategy is not producing the results you want, then we have resources that can help you get noticed and drive more customers into your store.

Let's face it - the cost of acquiring new customers can be expensive. As an independent retail business, you'll never have the marketing budget of the big box stores and mega chains. To survive, you need to use smart, creative, and low-cost marketing strategies.

One thing is for certain - if you're not attracting enough customers to your retail business now, you need to make some changes - FAST. Continuing to do the same things will only lead to the same results. Without enough customers, the long term future of your business is at risk.

Fortunately, there are several proven and tested retail marketing strategies that other successful independent retailers use that you can also use in order to attract more customers. Choose the ones that fit your type of retail business and you can increase your customer flow and build a steady stream of customers for your business.

You can attract more customers without spending alot of money - we'll show you how.

Our retail marketing tools are easy to understand and implement, and are designed for independent retail businesses. They are time-tested strategies that other independent retailers and businesses have successfully used to grow and thrive. Use them and help turn your good retail store into a great business.


KEY NUMBERS: Retail Industry Advertising to Sales Ratios for Calculating Your Advertising Spend
KEY NUMBERS: Retail Industry Advertising to Sales Ratios for Calculating Your Advertising Spend Do you know what percentage of sales your store should spend on advertising? Would you like to know what percentage other stores in your retail niche spend annually on their advertising? Use our list of retail advertising to sales ratios to see where your store stacks up . . . more >>
How to Increase Your Retail Store Traffic Using Coupon Pack Mailers
How to Increase Your Retail Store Traffic Using Coupon Pack Mailers Attracting new customers at low cost is the number one challenge for most independent retail store owners. Learn how some successful retailers are using coupon pack mailers to drive targeted, trackable, and low cost store traffic . . . more >>
Retail Store Direct Mail & Email Marketing ROI Calculator
Every retailer needs to know whether or not their email marketing campaigns and direct mail campaigns achieved acceptable results. Use the Retail Store Direct Mail and Email Marketing Return On Investment Calculator to quickly and accurately determine the success of these marketing campaigns. . . . more >>
How You Can Tell if Your Advertising is Really Working
How You Can Tell if Your Advertising is Really Working Being able to accurately judge the effectiveness of each of your advertising campaigns is critical for your store to be profitable. You need to know what types of media work best for your business and which ones give you little return. Learn practical ways you can measure effectively how successful your advertising really is . . . more >>
How to Use Gift Certificates to Attract New Customers (without going broke)
How to Use Gift Certificates to Attract New Customers (without going broke) Surveys show that shoppers place a higher value on retail store gift certificates than percentage off savings or store coupons. Many independent retailers report excellent success attracting customers using gift certificates. Learn what you need to know in order to set up your own gift certificate program . . . more >>
Why Your Exterior Sign is the Single Most Effective Investment You Can Make in Your Retail Store
Why Your Exterior Sign is the Single Most Effective Investment You Can Make in Your Retail Store Whether you already have an existing retail store, or are in the planning stages of opening up one, you need to be aware of how powerful your exterior retail store sign can be in drawing traffic to your business. Learn why the right sign can be both the least expensive and the most effective form of advertising you can have . . . more >>
NEW CUSTOMER STRATEGY: How to Attract Potential Customers Who Just Moved to Your Market Area
NEW CUSTOMER STRATEGY: How to Attract Potential Customers Who Just Moved to Your Market Area Many independent retailers overlook customers that are right under their noses. Recent movers who have just moved into neighborhoods within a 3-5 mile radius of your store can be an easy source of new customers for your store - if you know how to reach them. Learn how you can get these recent movers to come into your store to buy . . . more >>
Finding Your Store's Target Market: Why You Must Know Who Your Customers Are (and how it costs you if you don't)
Finding Your Store's Target Market: Why You Must Know Who Your Customers Are (and how it costs you if you don't) Market to everyone and you'll waste money -fast. Market to your target market and your store has a very good chance of being profitable. Learn why successful independent retailers zero in on their target with a laser-like focus in order to get results . . . more >>

The Truth About Yellow Page Ads for Independent Retailers
The Truth About Yellow Page Ads for Independent Retailers Yellow page advertising is expensive, especially for independent retailers. You pay for your yellow page ad every month, whether it pulls or not. In spite of this, some retailers do experience some success using them. Should your store have a yellow page ad? Learn the truth about what works (and doesn't work) when advertising in the yellow pages . . . more >>
What You Need To Know About Using Coupons
What You Need To Know About Using Coupons Coupons are an excellent way to entice repeat customers to buy more often. They're also a great way to attract new customers, if used properly. Learn what works and doesn't work when using coupons to drive traffic to your retail store . . . more >>
Retail Store Promotions: 5 Key Components Every Promotion Should Include
Retail Store Promotions: 5 Key Components Every Promotion Should Include Retail promotions are a very important part of every retail business marketing plan. Include the right steps and you'll see customers beating a path to your door. Leave any of these steps out and you'll waste your marketing dollars and suffer through a sales drought. Learn what you need to be include in every successful promotion. . . . more >>
How to Double The Response Rate on Your Direct Mail While Cutting Costs in Half
How to Double The Response Rate on Your Direct Mail While Cutting Costs in Half Many successful independent retail store owners rely heavily on direct marketing. If you do enough of it your costs can quickly add up. Learn key steps you can take to double your "bang for the buck" by both increasing the number of customers who respond to your direct mail while reducing your overall direct mail marketing spend . . . more >>
How to Build and Manage Your Most Valuable Asset - Your Customer List
How to Build and Manage Your Most Valuable Asset - Your Customer List Your customer list - your database that contains names, addresses, and email addresses of your customers - is the most important tool in your marketing arsenal. With it you can cost effectively reach your existing customers and keep them loyal to your store, regardless of what your competitors do. Learn the best ways to build a rock solid customer base for your business that the mega-chains and big-box retailers cannot penetrate . . . more >>
How to Avoid Costly Newspaper Advertising Mistakes
How to Avoid Costly Newspaper Advertising  Mistakes Make a mistake with newspaper advertising and you'll quickly pour your ad budget down the drain and be left without any new customer traffic. Get it right and you can reach new customers at relatively low cost. Learn the do's and don'ts of newspaper advertising all independent retailers need to know . . . more >>
Retail Store Marketing ROI Calculator
Knowing which of your marketing campaigns work, and which ones don't, allows you to make the right marketing decisions for your retail business. Use the Retail Store Marketing Return On Investment Calculator to quickly and accurately evaluate the success of your marketing campaigns. . . . more >>
How to Increase Your Sales (at minimal cost) by Partnering With Other Businesses
How to Increase Your Sales (at minimal cost) by Partnering With Other Businesses Partnering with non-competing businesses can be a very effective - and low cost way - to reach you target market. Fortunately for you, many retailers overlook partnering altogether, so you'll face little competition doing this. Learn how you can implement what could be one of the most effective promotions in your arsenal . . . more >>
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